This requires you to develop your own methods, which may be drastically different from those of your predecessors. There will always be some core guidelines that you will want to stick to when dealing with affiliate promotion, however.
Keep your most profitable affiliates in your program. Know which of your affiliates is truly benefiting you. Eliminate the affiliates that aren’t giving you results to open up your budget for ones that can.
You should make sure there are lots of links leading potential customers to your affiliate content, but you also need to ensure those links are accurately labeled. For example, if a internet user clicks on a URL entitled “mobile phones” and they are redirected to a website selling kitchen products, they are not very likely to make a purchase. You may think that this is a clever strategy, but this mismatch will simply make you appear untrustworthy to site visitors.
Try not to fill your site with banners. This will give your site an unprofessional, over-eager feel to it that will probably have visitors in a hurry to leave. Make sure that there’s a lot of content compared to ads, and that the ads are out of the way and well spaced so as not to overwhelm the content.
Always consider peripherals whenever you are creating affiliate links. Take it even further by considering items, such as water containers, that can be easily accessed.
Set goals for yourself that will allow you to improve your current affiliate marketing strategy. You can have a program on your computer that tells you some of the things you need to do.
Before you sign up with an affiliate, get confirmation that you will get a commission for all sales that you generate regardless of how the purchases were made. Do you receive a commission for orders placed over the phone, and orders by mail or by fax? Or do you only get credit for orders placed online? Make sure that you are not missing out on the revenue that you are owed!
Methods like that work to bring in customers. Look for ways to apply these methods to your specific industry.