If you have a business, your customers are usually on a social media site. You should make sure your company is also on one or more of these social media sites. Identify the social media sites that are predominant in your clientele base, and make sure that you incorporate them in your campaign. Otherwise, you’re missing on opportunities to draw in new prospects, and expand on existing relationships.
Be sure that you have a blog, and keep the content fresh with helpful information. Use your blog to promote any specials or sales you may be having. If you have any important news -new locations, change of hours, special closing, etc. Don’t forget to include this information in your blog posts.
Use a like box for Facebook on the upper right hand corner of your blog page. This allows people to “like” you on Facebook. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.
Try using YouTube as part of the marketing you use for social media, to help attract specific viewers to your website. YouTube can be a an effective way to attract site visitors, as they will already know a bit about you when they view the videos you have uploaded to YouTube. The more visitors who come to your site with knowledge of your products will help increase sales.
Add comment, rating and other abilities to your site. When you add these things, your customers will be able to find content they are looking for, which will keep them around.
Always maintain a humble attitude in your social media posts. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Always remember that you’re not more important than your customers and followers. Without them, you are nothing.
All social medial profiles should have buttons included, along with RSS feeds of any updates you would like people to see. Make sure this appears on your website, blog, emails and signature when you leave comments. Also, don’t forget to link all of your social media profiles together so that people can follow you on multiple sites.
Use tools related to Twitter such as Tweepi or Twellow. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. This way, you can create a list of those you can follow, and hope they follow you back.
Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Twitter moves quickly. You still want to make posts good, but you have to make them often. With shorter posts, you can update frequently in regards to the same event.
Social Media Marketing
You should now be aware that social media marketing is an essential part of marketing in the 21st century. You can engage any customer one-on-one, speak to the masses and tailor everything the world knows about your business all in one easy to use and cost effective place. See what social media marketing can do for your business.